This category doesn’t have a skin type, because any age, gender or skin type can be looking for a product that will help lesson the appearance of fine lines & wrinkles, firm & even out tone/texture and bring back a youthful glow to the skin. This is known as age-defying.

Skin: starting to see fine lines and wrinkles appearing on forehead, around eyes and corners or the mouth. May have some hyperpigmentation (darker pigment also known as age spots) on cheeks and sides of face. Skin is starting to lose tone and dark circles may be appearing under eyes.

The Person: Can have either oily, normal or dry skin. They may have spent their teenage years out in the sun or have an active outdoor lifestyle and are starting to see the affects of sun damage on their skin. They may have a stressful lifestyle that maybe causing these skin issues to appear.

Why does this happen? Clinical studies have proven that the majority of the visible signs of aging in the skin are commonly attributed to the exposure of the sun and the pollutants in the air. Add into that any other stresses such as life events, job related stress, relationships, and even diets all play into how the skin starts to show these signs.

The Fix: Always wear sunscreen. UVA rays which are the aging rays are always out and about in the daylight hours. They can penetrate thru cloud cover, rain, fog and even the windows of your car and home. Aging rays do not have heat so unlike its partner, the UVB rays which are the burning rays you feel in the summer months, UVA rays tend to go unnoticed by most people. Look for antioxidants in skincare as well as vitamins such as A, C & E . Try and get at least 7 hours of sleep and drink plenty of water. Try and limit your time in the sun. Regular exercise, meditation and yoga can all help slow down the affects of aging by helping to relieve the stresses in the body.

Apothecary products: The Immortality line was made just for this category. The ingredients in both the Serum and Moisturizer contain some powerful anti-oxidants and vitamins! Sea Buckthorn helps to revive skin cells and contains both vitamins E & C to help smooth and firm the skin. Argan oil is packed with omega fatty acids and vitamin E and helps to increase the skin’s elasticity and tightens pores. Rose oil contains antioxidant, antibacterial and anti-inflammatory properties that help with skin renewal and also to relieve puffiness and redness in the skin.